HISTORY OF THE PROGRAM
In July of 2021, WIFVNE hosted the WIFT-US event: Fundraising Beyond the Crowdfunding. More than eighty people attended--and a large percentage requested more time and to work with Christine Merser, Managing Partner of Blue Shoe Strategy. As a result, Blue Shoe and WIFVNE put together the WIFT Marketing Circle.  This program was led by Christine, whose unusual, action-driven suggestions blew up the discussion during the panel.

Marketing often takes the backseat in the creative process, and WIFVNE and Blue Shoe were invested in helping WIFVNE members to put marketing up front to support your stories and projects. Sessions covered topics from fundraising to engagement on social media, pitch decks and presentations, and more.