What role will AI play in the film Industry? -- a WIFT Marketing Zoom

What role will AI (artificial intelligence) play in the film Industry?

Will it replace scoring for films? Storyboards? Screenwriting? What you need to know, and how will it affect independent filmmakers? There are those that say it levels the playing field; people will be able to make films without the huge budget that is currently needed to play with the big kids.

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Christine Merser is the managing partner of Blue Shoe Strategy, a marketing company specializing in content creation for all media platforms. But more than marketing, she loves film and TV and all things on a screen, however small. Eight years ago, she partnered with Heidi Sullivan, whose film, Ash Bash, A Love Story, was an entry in the Wood's Hole Film Festival, to start Screen Thoughts, a podcast reviewing all things on the screen from within a female lens. More than 250 episodes later, Christine continues to podcast weekly around film, although Heidi passed away a few years ago. In addition, Christine has worked with filmmakers to ensure their films are seen. Blue Shoe did the strategy and public relations around the documentary, India's Daughter, in its bid for an Academy Award.