The Power of Text Message Marketing
We've talked about email marketing, social media, and so many other avenues for getting your name, your projects and your brand out there. Next up is text message marketing. When used properly, text message marketing is a great way to connect with your followers, get succinct and important messages to them, and more.
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Christine Merser is the managing partner of Blue Shoe Strategy, a marketing company specializing in content creation for all media platforms. But more than marketing, she loves film and TV and all things on a screen, however small. Eight years ago, she partnered with Heidi Sullivan, whose film, Ash Bash, A Love Story, was an entry in the Wood's Hole Film Festival, to start Screen Thoughts, a podcast reviewing all things on the screen from within a female lens. More than 250 episodes later, Christine continues to podcast weekly around film, although Heidi passed away a few years ago. In addition, Christine has worked with filmmakers to ensure their films are seen. Blue Shoe did the strategy and public relations around the documentary, India's Daughter, in its bid for an Academy Award.
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